Power for the Bioresonance Practice: Integration + Marketing
Power for the Bioresonance Practice: Integration + Marketing
Irene Rosel, bioresonance therapist, Austria
I am very pleased to welcome you personally to this stage today. I have been an enthusiastic participant in the REGUMED Congresses for decades and look forward to them every year. After 20 years, I can still report that it is a real pleasure to be able to work with bioresonance every day (Mr. Briigemann once said this so beautifully)!
Some of you will certainly remember my team — our trademark was orange polo shirts and white pants. Some of the staff are also with me at this congress.
The head office is located in beautiful Styria, in Gleisdorf.
There are currently four locations in Austria, each equipped with three bioresonance devices.
Thank you very much for the invitation to the 615t Congress and above all a big thank you to Claudia Werner and the entire team for the great organization — they are really great!
How do I make my practice more successful?
Today I would like to introduce you to our practice "Biosonie Bioresonance" and explain our proven methods and strategies in detail. We have been successfully running our Biosonie practices for over 20 years. I hope that I can also help you to become even more successful.
Here is a brief guide to today's presentation:
First contact and appointment
Reception and atmosphere in the practice
The therapy and its individual adaptation
Customer retention and new customer acquisition
Scheduling
Customer service and atmosphere
Marketing strategies for a successful practice
Structure and benefits of a professional website
Conclusion
Here is a picture after 96 hours. The marginal occupancy is completely normal during this time. The decisive factor here is the enormous increase in plasma proteins as a sign of regulatory capacity. The blood lived for a total of seven days until complete decomposition. A sign of good compensation. However, the issue of histamine-related problems should be considered further here. If we focus on the two diagnostic methods of dark field microscopy and measurement with the BBC, a clear common denominator can be identified.
A significant improvement was observed not only in the acute assessment, but also in the course of the genesis after treatment with the applied programs. The following bioresonance programs were used again for repetition:
10197: Oxygen absorbtion, improve
3136: Reduction of intracellular stress
2211: Intracellular pathogens — a self-written program by Dr. Rauch,
in which we used the patient's blood and not the respective pathogens. pathogens
Furthermore, Myco preparations can also be used for regulation, e.g. in the honeycomb:
-Notakehl for bacterial contamination
-Quentakehl for viral load
-Fortakehl for skin and mucous membrane dystonia
-Nigersan for Aspergillus contamination
-Also phytotherapeutics for the liver, kidneys, skin and mucous membranes
Conclusion
In our opinion, this series of tests is a milestone, as the results clearly show how potent the bioresonance method was and is in our three test patients. In the future, specific programs should be selected depending on the improvement. It is not only the choice of programs that is decisive, but also a reproducible diagnosis (we chose the route via the BBC and dark field diagnostics). Treatment and the choice of programs should be reproducible and therefore efficient.
Thank you very much for your attention and patience in giving our project a chance to be understood in diagnosis and therapy.
We know one thing — it took a lot of effort to get this up and running, but we had just as much fun working together.
1. First contact and appointment
Initial telephone consultation
The first contact with potential customers is usually by telephone. Here it is crucial to create a friendly and welcoming atmosphere. Our employees are trained to listen carefully and ask specific questions in order to recognize and understand the caller's needs and expectations.
We respond to individual concerns and provide brief initial information about our services. We try to keep the information on the phone brief and only say what is important (duration/ price etc.). Please don't give endless lectures, but come straight to the appointment: offer two appointment proposals — either or — then it is much easier for the customer to make an initial appointment straight away. "Would you like to come on Tuesday at 10 a.m. or Friday at 3 p.m.?"
At the end of the phone call, we remind the customer not to drink any coffee two hours before the session and not to apply cream to their hands, and repeat the appointment again: "See you on Friday, ... at 3 pm." By the way: You can hear a smile on the phone, so please do the same!
If you take calls during therapy, politely ask if you can call back later so that you can actually be on the call.
Important aspects of telephone consultation
Friendly and professional sound
Clear and precise information about our practice and services
Answering all of the potential customer's questions
Information about the prices
Setting a first date
Appointment reminder: One day before the appointment, our customers receive an appointment reminder from us by SMS, which we actually send by hand.
Efficient scheduling
Our appointment scheduling is efficient and customer-oriented. We attach great importance to scheduling our customer appointments in such a way that other customers are also in the practice. The customer always has the feeling that there is something going on and that there are other people using this therapy. This promotes a pleasant atmosphere and enables us to look after several clients at the same time. We work with up to three clients at a time per therapist, only when we do an initial session, then a maximum of two clients are registered.
Strategies for scheduling
- Use of software for the management and optimization of appointments
- Customers also talk in the waiting room and get to know each other
Online appointment allocation:
We also offer our customers the option of making an appointment online on our website. This method of making appointments is being used more and more frequently — currently, this already accounts for around 40% of our appointments!
Reception in the practice
Arrive and relax
Customers usually come to us stressed out and still have one or two things on their mind. When the customer arrives at the practice, we make sure that they can first arrive and relax. The reception area is inviting, we offer water and they have the opportunity to unwind in a relaxing atmosphere before the actual therapy begins. We play AKM-free music by Arnold Stein.
Important elements of the reception area
Comfortable seating (not too low for the spine!)
Soothing music or nature sounds
Water (Grander water)
Friendly reception by the staff
The therapy
Detailed anamnesis & explanation of the programs
I don't want to go into detail here about the anamnesis or the questionnaire etc. — there have already been a lot of lectures on this — but really stick to the topic.
Transparency is a top priority for us during therapy. We explain to the customer in detail which programs we use and how they work in the body. This comprehensive explanation creates trust and understanding. As imagery has been proven to work best, we have a great example here that helps the customer understand what we are doing:
Train story
Many trains run through our body. In front is the locomotive, behind it are the wagons. There are various substances on the wagons, such as vitamin A, vitamin B, calcium, magnesium, iron, etc. The train runs according to a timetable and arrives at certain places at certain times.
There are several possibilities why the train is late, which is not what we want. For example, the subsoil (the ballast) of the train route is also responsible for punctuality, because if the ballast is washed out, the train travels much more slower over this area and is therefore delayed (earth jets, water jets).
Then it is also important to check whether the rails are easy to drive on or whether they do not fit together somewhere because they are broken or have been badly bolted down
(scar interference fields). If the train comes to such a place, it must also drive over it very slowly, otherwise it will derail and be delayed again.
The overhead lines must also function properly, otherwise the train cannot continue its journey (electrosmog ...).
Then we have to look at the signals to see if they are all green and the train can continue without stopping, which would make it late again (blockades).
The next thing we need to look at is train stations. When a train pulls into a station, the doors open and people get on and off. But if the doors don't open fully, but only partially, people can't get on and off properly (exit organs).
The train now drives up a hill and slows down. The length of the train is checked to see if
any wagons have been illegally attached, e.g. a wagon with cow's milk, a wagon with pollen, a wagon with house dust mite, etc. These wagons must be emptied, and only when they are empty they can be uncoupled. During the time in which these wagons are emptied, nothing must be scooped up — wheat allergy (energetically clearing allergies).
Through all these measures, the train arrives at the right place at the right time with the right wagons. The self-healing powers are mobilized again, the body can regulate itself optimally again and clinical pictures dissolve. We cannot influence the locomotive ourselves; it was given to us by our parents and wears out and weakens over the years —that is natural ageing.
When the whole train is moving, it should neither move too fast nor too slow. If it moves too fast, the cells cannot pick up the products because the train is too fast and they always miss the train just when they want to grab them. If the train moves too slowly, the cells can't wait that long and take something else. This results in a deficiency (nutrient analysis).
But if everything works and you have the right therapy, then every cell gets exactly what it needs to keep the immune system stable and can defend itself against everything! The quality of life is fully restored.
Content of the program descriptions
Purpose and objective of the program
Functionality and expected effects
Possible reactions of the body
Individual customization based on the customer's needs
Several therapy places and relaxation
In our practice, we provide therapy in three places at the same time. This allows us to leave the clients alone in between sessions so that they can relax. These rest periods are very beneficial for the success of the therapy and relaxation.
Advantages of parallel therapy:
Efficient use of the practice rooms
Promotion of relaxation through temporary solitude
Increasing the effectiveness of therapy
Customer retention and new customer acquisition
New customer voucher
An important part of our practice is the new customer voucher. When an existing customer refers a new customer, both receive a voucher worth €10. This encourages word of mouth and rewards our loyal customers.
Every new customer voucher is presented with a folder so that the new customer also has a folder with all our contact details. It is very important to note an expiration date on the voucher — valid until 30.06.2025, because then you can say: "We currently have a new customer voucher in promotion!" — then you let a month pass and start all over again.
Details of the new customer voucher program
Voucher conditions and expiry
Communication strategies to promote the program
Track record and positive customer feedback
Appointment Security Fee
In order to minimize appointment cancellations, we charge an appointment security fee of € 10. If the customer cancels two days in advance, this fee will not be charged. Otherwise it will be charged.
Regulations on the term security fee
- Conditions for the charging of fees
- Advantages for customers and the practice
Long-term therapy planning
Several dates in advance
On average, a customer needs between 12 and 14 sessions with us. After the test, we inform them about this. In the same breath, however, we say: "We'll arrange only three appointments now and then see how you get on, afterwards the remaining appointments will be arranged." The purpose of this is to ensure that the customer only has to pay for three sessions initially. Once he has completed these sessions at weekly intervals, he will notice his personal therapeutic success with bioresonance and it will no longer be difficult to arrange the remaining 11 sessions. This reduces the likelihood of appointments being canceled and ensures the success of the therapy.
Planning the start dates
Consultation to determine the required sessions
Flexible adjustment of dates as required
Success rate and customer satisfaction
Monthly customer
Once the initial sessions have been completed, the customer can continue as a monthly customer. You should pick up the client where he is at the last session: He is super satisfied, pain-free and, above all, he is thrilled! And it is precisely in this enthusiasm that it is important to point out to him that the barrel can fill up again, but that he has the opportunity to maintain this state — by coming once a month and having the barrel emptied each time. Then he is a monthly customer! The therapist can count on a regular revenue stream!
Monthly customers receive a discount of € 10 per session, and three appointments are always arranged in advance. If the customer does not want this, they will have a follow-up session in two months' time.
Advantages of the monthly customer program
Maintaining therapy success through regular sessions
Cost efficiency for the customer
Building a long-term customer relationship
6. Customer service and atmosphere
Personal contact and a good atmosphere
We attach great importance to personal contact with the customer. If possible, we are on first-name terms with our customers and thus create a relaxed, friendly atmosphere. Signs with "Please smile" at every therapy session lift the mood and promote a positive customer environment.
Elements of customer service
Regular inquiries about personal details (e.g. family, hobbies)
Personal welcome and farewell
Creating a positive and relaxed environment
Humor and listening
Humor is an important part of our interaction with customers. Most customers are annoyed by their illness and are happy to be cheered up. A little joke lightens the mood and creates a pleasant atmosphere. We listen to our customers attentively and make a note of important details in the customer file so that we can ask specific questions on this topic on the next visit. When leaving Biosonie Bioresonance, the customers should have a smile on their face.
Advantages of a humorous approach
Improving customer loyalty through a relaxed atmosphere
Increase in customer satisfaction
Promotion of well-being and therapeutic success
7. Marketing strategies
Presence on social media
A strong presence on social media such as Facebook, Instagram and other platforms is essential to attract new customers and retain existing ones. We regularly publish posts to promote our services and share our expertise.
Strategies for social media
Creation of a monthly posting schedule
Combination of informative and entertaining content
Use of customer reviews and success stories
Interaction with followers through comments and messages
We regularly offer the opportunity to communicate with us via Facebook, to enquire and we are available for questions and requests from 9 a.m. to 1 p.m. This is very well received and has already generated many appointments.
Creation of a marketing plan
A well-structured marketing plan helps us to achieve our goals and increase awareness of our practice. This includes both online and offline strategies.
Contents of a marketing plan:
Target group analysis and approach
Planned marketing activities and campaigns
Time planning and budgeting
Monitoring success and adapting strategies
Customer reports
Since the beginning, we have repeatedly asked our customers to document the complaints they have come with to us, sometimes accompanied by photos. The history was described in detail and how the customer was feeling when we were finished. These reports are available in our waiting area in so-called customer report folders. Clients can browse through them before the start of their session — some come to the practice early for this reason! Of course, this is also part of our website and can be searched for by indication.
Open day
An open day is an excellent opportunity to present our practice and attract new clients. We invite the local council, the community and other therapists and doctors to attend. We also tell our customers about it and invite them to perhaps come along with a prospective client. Of course, we also post this information on our website and on social media — we usually offer a little treat (e.g. a voucher for new customers).
Planning an open day
Preparing and inviting guests
Presentation of the practice and bioresonance therapy
Provision of folders and new customer vouchers
Networking opportunities for visitors and experts
Collect feedback and follow up with interested parties or arrange appointments
8. Our website
A professional and user-friendly website is another key to the success of our practice. It serves not only as an information platform, but also as a marketing tool.
Elements of a successful website
Attractive design
Attractive and modern design
Clear structure and easy navigation
Visual elements that reflect our practice and our philosophy
Informative content
Detailed descriptions of our services and therapies
FAQ section that answers frequently asked questions
Blog with regular contributions on relevant topics
Interactive functions
Online appointment booking system
Contact form for inquiries
Customer reviews and success stories
- SEO optimization
Search engine optimization to be highly visible in search results
Use of relevant keywords and high-quality content
Regular updating of the website
Sample content for the website
Homepage: Brief introduction and overview of the practice, important links and current news
About us: Information about the team, our philosophy and the history of the practice
Services: Detailed description of the therapies and programs offered
Blog: Articles on health topics, tips and news from the field
Contact: Contact information, location map and an appointment form
Conclusion
The successful management of a bioresonance practice requires a mixture of professional expertise, efficient processes and a friendly, welcoming atmosphere. In addition, a strong marketing strategy plays a crucial role. At Biosonie Bioresonance, we have developed proven methods and strategies that ensure our success and satisfy our clients. The most important thing, however, is the therapist as a person — you should really be able to put yourself in the customer's shoes in order to understand them better. And it is not uncommon for friendships to develop that are very beautiful.
Our company motto is: The best bioresonance is only as good as the therapist is trained. I wish you every success with the implementation in your bioresonance practice!